123 Best Free SEO Tools for 2022

Want to get started with SEO or looking for better results?

Here’s a list of best SEO tools on the earth. These tools will help you work smarter and faster.

From site auditing to local SEO, keyword research, and more.

The best part?

All these tools are free.

Let’s get started:

SEO Analytics Tools

Tool Name	Tool URL
Google Analytics	https://analytics.google.com/analytics/web/provision/#/provision
Google Data Studio	https://datastudio.google.com/u/0/navigation/reporting
Keyword Hero	https://keyword-hero.com/
Mozcast	https://moz.com/mozcast
Panguin Tool	https://barracuda.digital/panguin-tool/
SEOptimer	https://www.seoptimer.com/
SEO Analyzer	https://neilpatel.com/seo-analyzer/

Crawling & Indexing Tools

Tool Name	Tool URL
Redirect Path	https://chrome.google.com/webstore/detail/redirect-path/aomidfkchockcldhbkggjokdkkebmdll?hl=en
Link Redirect Trace	https://chrome.google.com/webstore/detail/link-redirect-trace/nnpljppamoaalgkieeciijbcccohlpoh?hl=es-419Borrar
Quick Click Website Audit	https://www.thetechseo.com/seo-tools/quick-click-audit-chrome-extension/
Screaming Frog SEO Spider	https://www.screamingfrog.co.uk/seo-spider/
SEOlyzer	https://seolyzer.io/
Where Goes?	https://wheregoes.com/
Check My Links	https://chrome.google.com/webstore/detail/check-my-links/ojkcdipcgfaekbeaelaapakgnjflfglf?hl=en
Robots.txt Generator	https://en.ryte.com/free-tools/robots-txt-generator/
HEADMasterSEO	https://headmasterseo.com/
keep-alive Validation SEO Tool	https://supple.com.au/tools/check-persistent-connection/
XML Sitemaps	https://www.xml-sitemaps.com/
BrowSEO	https://www.browseo.net/
Google Title Rewrite Checker	https://www.seowl.co/title-rewrite-checker/
Link-Assistant	https://www.link-assistant.com/website-auditor/
Scraper	https://chrome.google.com/webstore/detail/scraper/mbigbapnjcgaffohmbkdlecaccepngjd

Keyword Research Tool

Tool Name	Tool URL
AnswerThePublic	https://answerthepublic.com/
Keyword Explorer	https://moz.com/explorer
Google’s Keyword Planner	https://ads.google.com/home/tools/keyword-planner/
Keyword Sheeter	https://keywordsheeter.com/
Keywords Everywhere	https://keywordseverywhere.com/
Wordable	https://wordable.io/
Also Asked	https://alsoasked.com/
Google Trends	https://trends.google.com/trends/
Keyword Surfer	https://chrome.google.com/webstore/detail/keyword-surfer/bafijghppfhdpldihckdcadbcobikaca?hl=en
Can I Rank?	https://www.canirank.com/
Seed Keywords	https://www.seedkeywords.com/
Exploding Topics	https://explodingtopics.com/
Ubersuggest	https://neilpatel.com/ubersuggest/
Keys4Up	https://www.keys4up.com/
Wordtracker Scout	https://www.wordtracker.com/inspect
KWFinder	https://kwfinder.com/
WordStream	https://www.wordstream.com/keywords
Keyword Tool	https://keywordtool.io/
Keyword-Tools	https://www.keyword-tools.org/en/
Soovle	https://soovle.com/
Reddit Keyword Research Tool	https://www.highervisibility.com/free-seo-tools/keyworddit/

Links Tools

Tool Name	Tool URL
Disavow Tool	https://search.google.com/search-console/disavow-links
Link Explorer	https://moz.com/link-explorer
LinkMiner	https://chrome.google.com/webstore/detail/linkminer/ogdhdnpiclkaeicicamopfohidjokoom?hl=en
Backlink Checker	https://ahrefs.com/backlink-checker
The Anchor Text Suggestion Tool	https://www.linkio.com/anchor-text-generator/
Magic PR	https://magicpr.com/
HARO	https://www.helpareporter.com/
Streak	https://www.streak.com/
Backlink Generator	https://sitechecker.pro/backlinks-generator/
Detailed.com	https://detailed.com/links/

Local SEO Tools

Tool Name	Tool URL
Google Business Profile	https://www.google.com/business/
Whitespark Google Review Link Generator	https://whitespark.ca/google-review-link-generator/
Local SERP Checker	https://www.brightlocal.com/local-search-results-checker/
Moz Local Listing Score	https://moz.com/products/local/check-listing
Local Citation Finder	https://whitespark.ca/local-citation-finder/
Google Review Link Generator	https://whitespark.ca/google-review-link-generator/
Fake Review Checker	https://www.fakespot.com/
Local Listings Health Scanner	https://www.brightlocal.com/free-local-seo-tools/local-listings-health-scanner/
Negative Review Removal	https://objection.co/free-negative-review-removal-tool/
GMBspy	https://chrome.google.com/webstore/detail/gmbspy/hijfnlgdhfpmnckieikhinolopcolofe?hl=en
SERPTrends SEO Extension	https://chrome.google.com/webstore/detail/serptrends-seo-extension/nedmifdnblopopbcmdcgflboaclchebg?hl=en

Mobile SEO Tools

Tool Name	Tool URL
Mobile-First Index Tool	https://technicalseo.com/tools/mobile-first-index/
Mobile-Friendly Test	https://search.google.com/test/mobile-friendly
GTMetrix	https://gtmetrix.com/
Google Test My Site	https://www.thinkwithgoogle.com/feature/testmysite/
Mobile First Index Checker	https://tools.zeo.org/mfi-checker/

On-page SEO

Tool Name	Tool URL
Counting Characters Google SERP Tool	https://www.countingcharacters.com/google-serp-tool
Natural Language AI	https://cloud.google.com/natural-language
Rich Results Test	https://search.google.com/test/rich-results
Schema Markup Validator	https://validator.schema.org/
Ryte structured data helper	https://chrome.google.com/webstore/detail/ryte-structured-data-help/ndodccbbcdpcmabmiocobdnfiaaimgnk?hl=de
Google Tag Manager	https://marketingplatform.google.com/about/tag-manager/
View Rendered Source	https://chrome.google.com/webstore/detail/view-rendered-source/ejgngohbdedoabanmclafpkoogegdpob?hl=en
Google SERP Snippet Optimization Tool	https://www.highervisibility.com/seo/tools/serp-snippet-optimizer/
Animalz Revive	https://revive.animalz.co/
Copyscape Free Comparison Tool	https://www.copyscape.com/compare.php

Research Tools

Tool Name	Tool URL
BuzzSumo	https://buzzsumo.com/
Hunter	https://hunter.io/
Voila Norbert	https://www.voilanorbert.com/
SimilarWeb	https://www.similarweb.com/
Wappalyzer	https://www.wappalyzer.com/
Wayback Machine	https://archive.org/web/
SEO Explorer	https://seo-explorer.io/
Buzzstream	http://tools.buzzstream.com/link-building

Rank Checking Tools

Tool Name	Tool URL
Ahrefs SERP Checker	https://ahrefs.com/serp-checker
SERPROBOT	https://www.serprobot.com/
Taptimize	https://taptimize.com/
Bulk Google Rank Checker	https://www.seoreviewtools.com/rank-checker/
LSI Graph	https://lsigraph.com/
The HOTH	https://www.thehoth.com/search-engine-rankings/
Keyword Rank Checker	https://searchenginereports.net/

Website Speed Test Tools

Tool Name	Tool URL
Dareboost	https://www.dareboost.com/en
Lighthouse	https://developers.google.com/web/tools/lighthouse
Page Speed Insights	https://pagespeed.web.dev/
SpeedMonitor	https://speedmonitor.io/
WebpageTest	https://www.webpagetest.org/
Pingdom Speed Test	https://tools.pingdom.com/
Yellow Lab Tools	https://yellowlab.tools/

WordPress SEO Tools

Tool Name	Tool URL
Yoast SEO	https://yoast.com/wordpress/plugins/seo/
Ahrefs SEO WordPress Plugin	https://ahrefs.com/wordpress-seo-plugin
Rank Math	https://rankmath.com/
All-in-one-SEO pack	https://wordpress.org/plugins/all-in-one-seo-pack/
SEO Plugin by Squirrly SEO	https://wordpress.org/plugins/squirrly-seo/

Multi-Tools

Tool Name	Tool URL
SEMrush	https://www.semrush.com/
Chrome DevTools	https://developer.chrome.com/docs/devtools/
Marketing Miner	https://www.marketingminer.com/en
MozBar	https://moz.com/products/pro/seo-toolbar
SEO Minion	https://chrome.google.com/webstore/detail/seo-minion/giihipjfimkajhlcilipnjeohabimjhi?hl=en
SEOquake	https://chrome.google.com/webstore/detail/seoquake/akdgnmcogleenhbclghghlkkdndkjdjc?hl=en
Sheets for Marketers	https://sheetsformarketers.com/
Sheet Consolidator	https://www.searchcommander.com/seo-tools/sheet-consolidator/
Search Console	https://search.google.com/search-console/
Small SEO Tools	https://smallseotools.com/
Internet Marketing Ninjas	https://www.internetmarketingninjas.com/tools/
Ahrefs SEO Toolbar	https://ahrefs.com/seo-toolbar
Bing Webmaster Tools	https://www.bing.com/toolbox/webmaster
Woorank	https://www.woorank.com/
SEObility	https://www.seobility.net/en/
Lipperhey	https://www.lipperhey.com/en/
Siteliner	https://www.siteliner.com/

Did I Miss Something?

There are hundreds of free SEO tools in the market, but we shared only the best and most useful to add to your toolbox.

And now I’d like to hear from you:

Didn’t see your favorite tool on this list? Or maybe you have a question.

Either way, let me know in the comment section below right now!